AdAge: YouTube, Hulu, NBC Try Direct or Private Ways to Automated Buying
November 18, 2013 Meanwhile online video publishers like AOL have begun selling their content in the same marketplaces as that excess TV inventory, said Cordie DePascale, VP-product at ad-software...
View ArticleAnnouncement: Mediaocean Launches Connect, Platform to Place Applications and...
Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on...
View ArticleForbes: ‘Two Quarters’ from IPO Plans, Mediaocean Launches ‘Connect’ Platform...
Mediaocean is releasing new products to get its ducks in a row for an initial public offering. The advertising software company, which handles $130 billion of advertising industry each year, launched a...
View ArticleAdExchanger: Mediaocean Opens API Program, As Convergence Catches On
Media-buying workflow software provider Mediaocean is opening an “app platform,” designed to streamline and customize the ad sales process across both digital and traditional channels, like broadcast....
View ArticleAdAge Column: The Seven Habits of Highly Effective Agency Tech Stacks
By Cordie DePascale, VP Product & Partner Development, Mediaocean Whether you’re the head of media planning or in the finance team, you probably need to handle multiple technologies to manage...
View ArticleMediaPost: Mediaocean Floats IPO (Is There An App For That?)
Fresh on the heels of high-profile public “exits” by some of Madison Avenue’s biggest suppliers, most notably Nielsen, another one of the ad industry’s near monopolies is planning an IPO. Mediaocean,...
View ArticleBroadcast & Cable: Mediaocean Launches Connect
Allows ad servers, data providers and others to integrate into software used by agencies Ad software provider Mediaocean has launched its Connect partner platform, which allows ad servers, data...
View ArticleMediaTel Newsline: How device makers will become power players in media ratings
If you’re looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean’s Sarah Lawson Johnston....
View ArticleWired Innovation Insights: Getting an Ad Agency’s Tech Stacks to Work – 7...
It’s a given these days at ad agencies that, whether you’re the head of media planning or in the finance team, you’ll need to handle multiple technologies to manage across different tasks, media types,...
View ArticleRe/code – Super Bowl Stats: TV Still the Hottest Medium for Video
By Bill Wise, CEO, Mediaocean As online video becomes the hot new sector for the IPO market — with the likes of Tremor and YuMe gaining traction — you’d think digital video is overshadowing TV. But if...
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